Strategic Communication for Behaviour Change Globally: The Power of the Media
Online Discussion Forum: 26 March – 04 May 2007
The objective of this online discussion forum is to share effective strategies in the area of popular culture and youth-led media for sexual and reproductive health promotion, drawing on Y-PEER’s expanded, innovative partnerships. The six weeks of discussion shall cover channeling the power of the media to effectively implement strategic behaviour change communication, touching on young people in the spotlight through youth-led and interactive media, theatre and concerts, individual face-to-face testimonials and screen-to-screen dialogue, and radio-based interventions.