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Strategic Communication for Behaviour Change Globally:

The Power of the Media

 

Online Discussion Forum:

26 March through 04 May 2007

Thank you for your interest in the Youth and Media forum. Unfortunately, the forum ended Friday, May 4th. You can still access all the discussions and resources that were mentioned throughout the forum by visiting the forum library at http://my.ibpinitiative.org/youthandmedia/ or by visiting the INFO Project's web site at http://www.infoforhealth.org/networks/youthandmedia.shtml.

If you would like to join the Youth and Media Community of Practice, click HERE.

If you are already a member of the Youth and Media Community of Practice, click HERE.

The objective of this discussion forum is to share effective strategies in the area of popular culture and youth-led media for sexual and reproductive health promotion, drawing on Y-PEER’s expanded, innovative partnerships.  The six weeks of discussion shall cover channeling the power of the media to effectively implement strategic behaviour change communication, touching on young people in the spotlight through youth-led and interactive media, theatre and concerts, individual face-to-face testimonials and screen-to-screen dialogue, and radio-based interventions. 

Moderated by Dr. Srdjan Stakic, Coordinator of Epidemiology and Public Health at the Yale Center for Public Health Preparedness, the forum will consist of six weekly discussion topics, each co-facilitated by an expert in the specific issue of the week’s discussion.   Facilitators shall include Tim Thomas, Executive Director of the  Staying Alive Foundation at MTV Networks International; Vicki Beck, Director of Hollywood, Health and Society; Bill Ryerson, Founder and President of the Population Media Center; Colin Dixon, Head of Global Partnerships and Development at Dance4Life; Dr. Cydelle Berlin, Executive Director of The NiteStar Program; Amil Husain, United Nations Millennium Campaign;Todd Murray, Executive Director and Founder of Hope’s Voice and Executive Producer of the documentary Road to Hope.

Week 1                   Sparking Behaviour Change through the Power of the Media
26.03–01.04             Facilitator: Tim Thomas, MTV  

Week 2                   Behind the Screen: Hollywood and Public Health

02.04–08.04             Facilitator: Vicki Beck, Hollywood, Health and Society

                              

Week 3                   Riding the Airwaves: Radio-based Interventions

09.04-15.04             Facilitator: Bill Ryerson, Population Media Centre

                           

Week 4                   Acting the Part: Young People in the Spotlight

16.04-22.04             Live shows: Theatre and Concerts

                             Co-Facilitators: Dr. Cydelle Berlin, NiteStar and

                             Colin Dixon, Dance4Life

 

Week 5                   Face-to-Face/Screen-to-Screen: Interactive Media

23.04-29.04            Co-Facilitators: Todd Murray, Hope’s Voice and

                             Amil Husain, UN Millennium Campaign

                                                         

Week 6                   In Summary: “What can we do?”

30.04-04.05             Facilitator: Srdjan Stakic

                            

Sponsored by UNFPA’s Division for Arab States, Europe and Central Asia together with Johns Hopkins Bloomberg School of Public Health INFO Project and supported by the partners of the IBP Initiative